Effects of perceived brand localness and perceived brand globalness on consumer behavioral intentions in emerging markets

Post time Yesterday 17:04

Tạp chí: Management Decision

Tác giả: Asif Ali Safeer; Muhammad Abrar; Hancheng Liu; He Yuanqiong

Ngày xuất bản: 30/8/2022

DOI: 10.1108/md-10-2021-1296

Liên kết PDF: https://www.emerald.com/insight/ ... -2021-1296/full/xml

Liên kết bài báo: https://doi.org/10.1108/md-10-2021-1296

Nguồn bài viết: Emerald .

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