Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective

Post time Yesterday 17:07

Tạp chí: International Marketing Review

Tác giả: C. Min Han; Hyojin Nam; Danielle Swanepoel

Ngày xuất bản: 2023-12-12

DOI: 10.1108/imr-05-2022-0130

Liên kết PDF: https://www.emerald.com/insight/ ... -2022-0130/full/xml

Liên kết bài báo: https://doi.org/10.1108/imr-05-2022-0130

Nguồn bài viết: Emerald .

Nhận xét:

Post time Yesterday 17:07

: Waiting for confirmation
If the PDF has not been accepted after 72 hours, the system will automatically adopt it.

[Emerald] Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective

Same Category

Latest Reply

Announcement

Daily Top Contributors

[Emerald] Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective Copy

Same Category

Latest Reply

Announcement

Daily Top Contributors

[Emerald] Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective