How consumer uncertainty intervene country of origin image and consumer purchase intention? The moderating role of brand image

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Tạp chí: International Journal of Emerging Markets

Tác giả: Talat Islam; Mawra Hussain

Ngày xuất bản: 2023-12-05

DOI: 10.1108/ijoem-08-2021-1194

Liên kết PDF: https://www.emerald.com/insight/ ... -2021-1194/full/xml

Liên kết bài báo: https://doi.org/10.1108/ijoem-08-2021-1194

Nguồn bài viết: Emerald .

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