[Elsevier] On the (in)effectiveness of standardized versus adapted international promotion strategies: Evidence from entrepreneurial firms

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Tạp chí: Journal of Business Research

Tác giả: Magnus Hultman; Pejvak Oghazi

Ngày xuất bản: 2024-1-

DOI: 10.1016/j.jbusres.2023.114351

Liên kết PDF: https://www.sciencedirect.com/sc ... 148296323007105/pdf

Liên kết bài báo: https://doi.org/10.1016/j.jbusres.2023.114351

Nguồn bài viết: Elsevier BV .


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