What drives consumers to choose local brands in the beverage sector? Theinfluence of brand awareness, authenticity, diagnosticity, and ethnocentrism

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journal：Journal of Hospitality and Tourism Insights

Authors：Mohammad Soliman; Maha K. Al-Balushi; Al’Azhar K Al Mahruqi; Zakariya Al Harthi

Published date：2026-4-6

DOI：10.1108/jhti-06-2025-0684

PDF link：https://www.emerald.com/jhti/art ... -06-2025-0684en.pdf

Article link：https://doi.org/10.1108/jhti-06-2025-0684

Article Source：Emerald。

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