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[Emerald] How perceived local iconness ofculturally mixed products enhances purchase intention:the mediating role of consumer perceived value

louisvu Post time Yesterday 17:28 | Show all posts |Read mode
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journal：Asia Pacific Journal of Marketing and Logistics

Authors：Wanping Zeng; Eunmi Kim

Published date：2025-1-2

DOI：10.1108/apjml-01-2024-0068

PDF link：https://www.emerald.com/insight/ ... -2024-0068/full/xml

Article link：https://doi.org/10.1108/apjml-01-2024-0068

Article Source：Emerald。


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Georgee Post time Yesterday 17:28 | Show all posts

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