[Emerald] Perceived brand localness of foreign brands and its impacts on brand trust and purchase intentions in developing countries in Asia: a social identity theory perspective

louisvu Post time Yesterday 17:30 | Show all posts |Read mode
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journal:International Marketing Review

Authors:C. Min Han; Hyojin Nam; Danielle Swanepoel

Published date:2023-12-12

DOI:10.1108/imr-05-2022-0130

PDF link:https://www.emerald.com/insight/ ... -2022-0130/full/xml

Article link:https://doi.org/10.1108/imr-05-2022-0130

Article Source:Emerald


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