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[Emerald] National pride or betrayal? How brand nationality shapes consumer responses to controversial corporate advocacy

Adelise.Pham Post time Yesterday 18:12 | Show all posts |Read mode
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journal：Journal of Product & Brand Management

Authors：Ya-Hui Kuo; Petty Olivia

Published date：2026-3-6

DOI：10.1108/jpbm-06-2024-5275

PDF link：https://www.emerald.com/insight/ ... -2024-5275/full/xml

Article link：https://doi.org/10.1108/jpbm-06-2024-5275

Article Source：Emerald。


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Sweetums33 Post time Yesterday 18:13 | Show all posts

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