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[Emerald] The emergence of virtual influencers: a shift in the influencer marketing paradigm

mariamamr7 Post time Yesterday 18:54 | Show all posts |Read mode
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journal：Young Consumers

Authors：Anand Jhawar; Prashant Kumar; Sanjeev Varshney

Published date：2023-6-8

DOI：10.1108/yc-05-2022-1529

PDF link：https://www.emerald.com/insight/ ... -2022-1529/full/xml

Article link：https://doi.org/10.1108/yc-05-2022-1529

Article Source：Emerald。


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