[Taylor&Francis] Understanding schema incongruity as a process in advertising: Review and future recommendations

nganpb28 Post time Yesterday 19:26 | Show all posts |Read mode
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journal:Journal of Marketing Communications

Authors:Hye Jin Yoon

Published date:2013-12-

DOI:10.1080/13527266.2012.671187

PDF link:http://www.tandfonline.com/doi/pdf/10.1080/13527266.2012.671187

Article link:https://doi.org/10.1080/13527266.2012.671187

Article Source:Informa UK Limited


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Sweetums33 Post time Yesterday 19:28 | Show all posts

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