[Other] Are Virtual Influencers Friends or Foes? Uncovering the Perceived Creepiness and Authenticity of Virtual Influencers in Social Media Marketing in the United States

mariamamr7 Post time Yesterday 19:26 | Show all posts |Read mode
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journal:International Journal of Human–Computer Interaction

Authors:Minseong Kim; Tae Hyun Baek

Published date:2024-9-16

DOI:10.1080/10447318.2023.2233125

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10447318.2023.2233125

Article link:https://doi.org/10.1080/10447318.2023.2233125

Article Source:Informa UK Limited


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