[Wiley] Will virtual influencers overcome the uncanny valley? The moderating role of social cues

mariamamr7 Post time Yesterday 19:43 | Show all posts |Read mode
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journal:Psychology & Marketing

Authors:Rada Gutuleac; Gabriele Baima; Cristian Rizzo; Stefano Bresciani

Published date:2024-7-

DOI:10.1002/mar.21989

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/mar.21989

Article link:https://doi.org/10.1002/mar.21989

Article Source:Wiley


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