[Other] Virtually authentic: examining the match-up hypothesis between human vs virtual influencers and product types

mariamamr7 Post time Yesterday 19:48 | Show all posts |Read mode
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journal:Journal of Product & Brand Management

Authors:Fanjue Liu; Yu-Hao Lee

Published date:2024-2-27

DOI:10.1108/jpbm-03-2023-4418

PDF link:https://www.emerald.com/insight/ ... -2023-4418/full/xml

Article link:https://doi.org/10.1108/jpbm-03-2023-4418

Article Source:Emerald


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