[SAGE] Shockvertising: Trajectory of a controversial advertising technique

nganpb28 Post time Yesterday 20:37 | Show all posts |Read mode
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journal:Recherche et Applications en Marketing (English Edition)

Authors:Thao Bui-Nguyen; Roland Canu

Published date:2024-6-

DOI:10.1177/20515707241243159

PDF link:https://journals.sagepub.com/doi/pdf/10.1177/20515707241243159

Article link:https://doi.org/10.1177/20515707241243159

Article Source:SAGE Publications


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