[Taylor&Francis] Unveiling the Power of Virtual Influencers: Impact of Content and Credibility on Consumer Engagement and Purchase Intentions

mariamamr7 Post time Yesterday 22:02 | Show all posts |Read mode
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journal:Journal of Relationship Marketing

Authors:Padma Angmo; Rachna Mahajan; G. P. Ranjitha

Published date:2026-1-2

DOI:10.1080/15332667.2025.2471668

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/15332667.2025.2471668

Article link:https://doi.org/10.1080/15332667.2025.2471668

Article Source:Informa UK Limited


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Georgee Post time Yesterday 22:02 | Show all posts

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