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[Emerald] Digital congruence in influencer marketing: how NFTs shift the balance between human and AI-driven virtual endorsers through parasocial relationships

mariamamr7 Post time Yesterday 22:12 | Show all posts |Read mode
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journal：Marketing Intelligence & Planning

Authors：Yanzhe Yuan; Mai Nguyen; Wei Shao; Yunen Zhang

Published date：--

DOI：10.1108/mip-03-2025-0281

PDF link：https://www.emerald.com/mip/arti ... -03-2025-0281en.pdf

Article link：https://doi.org/10.1108/mip-03-2025-0281

Article Source：Emerald。


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