[SAGE] Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises

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journal：Journal of International Marketing

Authors：Eda Sayin; Nilüfer Z. Aydnolu; Ayegül zsomer; Zeynep Gürhan-Canl

Published date：2024-9-

DOI：10.1177/1069031x231222865

PDF link：https://journals.sagepub.com/doi/pdf/10.1177/1069031X231222865

Article link：https://doi.org/10.1177/1069031x231222865

Article Source：SAGE Publications。

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[SAGE] Shifting Standards in Consumer Evaluations of Global and Local Brands After Product-Harm Crises Copy