[Elsevier] An innovation resistance theory perspective on augmented reality in retail: The moderating role of culture in active and passive resistance

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journal:Journal of Retailing and Consumer Services

Authors:Daniel K. Maduku; Joyce I. Mxinwa

Published date:2026-3-

DOI:10.1016/j.jretconser.2025.104655

PDF link:https://www.sciencedirect.com/sc ... 969698925004345/pdf

Article link:https://doi.org/10.1016/j.jretconser.2025.104655

Article Source:Elsevier BV


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