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[Emerald] Service brand avoidance in business-to-business relationships

my567 Post time Yesterday 23:11 | Show all posts |Read mode
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journal：Journal of Product & Brand Management

Authors：Dorothea Sekyiwa Otoo; Raphael Odoom; Stephen Mahama Braimah

Published date：2023-1-19

DOI：10.1108/jpbm-10-2020-3172

PDF link：https://www.emerald.com/insight/ ... -2020-3172/full/xml

Article link：https://doi.org/10.1108/jpbm-10-2020-3172

Article Source：Emerald。


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Georgee Post time Yesterday 23:11 | Show all posts

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