The subsequent effects of negative emotions: from brand hate to anti-brand consumption behavior under moderating mechanisms

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journal：Journal of Product & Brand Management

Authors：Anni Rahimah; Huu Phuc Dang; Tessa Tien Nguyen; Julian Ming-Sung Cheng; Andriani Kusumawati

Published date：2023-4-3

DOI：10.1108/jpbm-12-2021-3778

PDF link：https://www.emerald.com/insight/ ... -2021-3778/full/xml

Article link：https://doi.org/10.1108/jpbm-12-2021-3778

Article Source：Emerald。

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