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[Emerald] Which loyalty program do customers prefer: a coalition program or a single-firm program?

A.Pham Post time 6 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-18 00:13
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journal：Journal of Services Marketing

Authors：Miyuri Shirai

Published date：2023-5-4

DOI：10.1108/jsm-04-2022-0139

PDF link：https://www.emerald.com/insight/ ... -2022-0139/full/xml

Article link：https://doi.org/10.1108/jsm-04-2022-0139

Article Source：Emerald。


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BJ030 Post time 6 hour(s) ago | Show all posts

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