[Taylor&Francis] Trust the green, buy the green: how ESG marketing shapes brand attitude and trust toward green purchase intentions among Vietnam’s Gen Z consumers

Margurities Post time 7 hour(s) ago | Show all posts |Read mode
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journal:Journal of Strategic Marketing

Authors:Hoang Thanh Tung; Do Thu Giang; Nguyen Ngoc Anh; Nguyen Minh Anh; Nguyen Duc Anh; Nguyen Huy Toan

Published date:2026-8-18

DOI:10.1080/0965254x.2026.2662666

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/0965254X.2026.2662666

Article link:https://doi.org/10.1080/0965254x.2026.2662666

Article Source:Informa UK Limited


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