[Taylor&Francis] Promoting eco-friendly advertising on social media: the fit between appeals and tie strength

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journal:International Journal of Advertising

Authors:Jun Yan; Jingjing Pan; Zhen Li; Yaping Chang

Published date:2024-1-2

DOI:10.1080/02650487.2023.2243732

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/02650487.2023.2243732

Article link:https://doi.org/10.1080/02650487.2023.2243732

Article Source:Informa UK Limited


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