[Wiley] Driving ecoゝriendly product purchases through social media: How does peer influence work?

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journal:Journal of Consumer Behaviour

Authors:Chiyin Chen; Zhen Li; Shuai Yang; Dongmei Cao

Published date:2024-11-

DOI:10.1002/cb.2400

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.2400

Article link:https://doi.org/10.1002/cb.2400

Article Source:Wiley


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