[Taylor&Francis] Convergent Smart Marketing in Live Commerce: A Dual-Pathway Model of AR–AI Integration, Psychological Ownership, and Creepiness

ivyrosabeth Post time 4 hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-18 02:26
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journal:Journal of Promotion Management

Authors:Tien-Dat Nguyen; Anh-Tu Tran

Published date:2026-8-18

DOI:10.1080/10496491.2026.2720937

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2026.2720937

Article link:https://doi.org/10.1080/10496491.2026.2720937

Article Source:Informa UK Limited


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