Does Animosity Always Deter Purchase? The Moderating Role of Reference Groups on Vietnamese Consumers’ Intentions Toward Chinese Goods

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journal：Journal of International Consumer Marketing

Authors：Pham Thi Minh Chau; Lai Minh Sang; Phan Kim Anh; Nguyen Minh Ngoc; Nguyen Pham Bao Tram; Luu Huyen Trang; Le Anh Tuan

Published date：2026-5-27

DOI：10.1080/08961530.2025.2561697

PDF link：https://www.tandfonline.com/doi/pdf/10.1080/08961530.2025.2561697

Article link：https://doi.org/10.1080/08961530.2025.2561697

Article Source：Informa UK Limited。

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