[APA] Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice. |
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Reward30points
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Investigating the celebrity effect: The influence of well-liked celebrities on adults’ explicit and implicit attitudes to brands and brand choice.
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Relationship-Contingent Self-Esteem Scale
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The consequences of heroization for exploitation.
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[Full book]They’ll conform anyway: A motivation stereotype perspective on the exploitation of Asian employees.
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The impact of pretrial publicity on mock juror and jury verdicts: A meta-analysis.
