[Other] Effect of need for cognition on the sequential processing of brand extension: Evidence from Korean women

zeko31 Post time Half hour(s) ago | Show all posts |Read mode
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journal:Journal of Brand Strategy

Authors:Jungsuk Kang

Published date:--

DOI:10.69554/znxo9733

Article link:https://doi.org/10.69554/znxo9733

Article Source:Henry Stewart Publications


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