[Emerald] Luxury symbolism, self-congruity, self-affirmation and luxury consumption behavior: acomparison study of China andthe US

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journal:International Marketing Review

Authors:Zi Wang; Ruizhi Yuan; Martin J. Liu; Jun Luo

Published date:2022-4-15

DOI:10.1108/imr-02-2021-0090

PDF link:https://www.emerald.com/insight/ ... -2021-0090/full/xml

Article link:https://doi.org/10.1108/imr-02-2021-0090

Article Source:Emerald


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