[Elsevier] How the source dynamism of streamers affects purchase intention in live streaming e-commerce: Considering the moderating effect of Chinese consumers’ gender

hiepnguyen9206 Post time Half hour(s) ago | Show all posts |Read mode
This post will be closed automatically in 2026-09-19 18:09
Reward10points

journal:Journal of Retailing and Consumer Services

Authors:Lifang Peng; Na Zhang; Ling Huang

Published date:2024-11-

DOI:10.1016/j.jretconser.2024.103949

PDF link:https://www.sciencedirect.com/sc ... 969698924002455/pdf

Article link:https://doi.org/10.1016/j.jretconser.2024.103949

Article Source:Elsevier BV


Remark:
Reply

Use magic Donate Report

All Reply0 Show all posts

Reply

You have to log in before you can reply Login | Register

Points Rules

Junior Member
  • post

  • reply

  • points

    0


Daily Top Contributors

Return to the list