[Wiley] Differentiation or Environmental Motivation: How Consumption Motivation Influences Willingness to Pay a Premium for Second〩and Products Through Thrill of the Hunt and Smart Shopper Feelings

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journal:Journal of Consumer Behaviour

Authors:Heng Chu; Lu Suo; Chunli Ji

Published date:--

DOI:10.1002/cb.70203

PDF link:https://onlinelibrary.wiley.com/doi/pdfdirect/10.1002/cb.70203

Article link:https://doi.org/10.1002/cb.70203

Article Source:Wiley


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