[Elsevier] From rivals to allies: Building and benefiting from coopetition capability

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journal:Industrial Marketing Management

Authors:Stella Zulu-Chisanga; Athanasia D. Nalmpanti; Nathaniel Boso; Magnus Hultman; Constantinos N. Leonidou

Published date:2025-4-

DOI:10.1016/j.indmarman.2025.02.002

PDF link:https://www.sciencedirect.com/sc ... 019850125000227/pdf

Article link:https://doi.org/10.1016/j.indmarman.2025.02.002

Article Source:Elsevier BV


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