[Elsevier] The impact of collaboration unexpectedness on consumer curiosity through schema incongruity

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journal:Journal of Retailing and Consumer Services

Authors:Peixuan Wu; Shuo Pang; Yushi Jiang

Published date:2026-4-

DOI:10.1016/j.jretconser.2026.104748

PDF link:https://www.sciencedirect.com/sc ... 969698926000275/pdf

Article link:https://doi.org/10.1016/j.jretconser.2026.104748

Article Source:Elsevier BV


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