[Elsevier] Internationalizing while nurturing symbolic value in differentiated products: cultural events as intermediaries in the internationalization of performing arts

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journal:Journal of Business Research

Authors:María-Angeles Rastrollo-Horrillo; José C. Casillas

Published date:2026-2-

DOI:10.1016/j.jbusres.2025.115891

PDF link:https://www.sciencedirect.com/sc ... 148296325007143/pdf

Article link:https://doi.org/10.1016/j.jbusres.2025.115891

Article Source:Elsevier BV


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