[Other] Unlocking Gen Z engagement in phygital retailing: Evidence from a multi-mediated customer experience model

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journal:PLOS One

Authors:Mirlashine Selvendran; Sanidh Salman; Dulan Lakvidu; Udeera Dahanayaka; Krishantha Wisenthige; Nirmani Dayapathirana

Published date:--

DOI:10.1371/journal.pone.0353490

PDF link:https://dx.plos.org/10.1371/journal.pone.0353490

Article link:https://doi.org/10.1371/journal.pone.0353490

Article Source:Public Library of Science (PLoS)


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