[Elsevier] When time runs out, what do they let go? Time pressure, ad type, and psychological resilience in ad avoidance

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journal:Journal of Retailing and Consumer Services

Authors:Ziyue Wu; Yanping Gong; Rong Huang; Zhuo Chen

Published date:2025-10-

DOI:10.1016/j.jretconser.2025.104380

PDF link:https://www.sciencedirect.com/sc ... 969698925001596/pdf

Article link:https://doi.org/10.1016/j.jretconser.2025.104380

Article Source:Elsevier BV


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