[Other] How Sensory Promotional Appeals Drive Willingness to Pay More for Green Cosmetics: Evidence from Gen Y and Gen Z Consumers in India

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This post will be closed automatically in 2026-09-23 10:41
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journal:Journal of Promotion Management

Authors:N. Santhosh Sivan; Janarthanan Balakrishnan

Published date:2026-5-19

DOI:10.1080/10496491.2026.2672504

PDF link:https://www.tandfonline.com/doi/pdf/10.1080/10496491.2026.2672504

Article link:https://doi.org/10.1080/10496491.2026.2672504

Article Source:Informa UK Limited


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