[Emerald] Investigating the impact ofauthenticity of social media influencers on followers' purchase behavior: mediating analysis ofparasocial interaction on Instagram

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journal:Asia Pacific Journal of Marketing and Logistics

Authors:Durgesh Agnihotri; Pallavi Chaturvedi; Kushagra Kulshreshtha; Vikas Tripathi

Published date:2023-11-16

DOI:10.1108/apjml-07-2022-0598

PDF link:https://www.emerald.com/insight/ ... -2022-0598/full/xml

Article link:https://doi.org/10.1108/apjml-07-2022-0598

Article Source:Emerald


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