[Elsevier] The impact of introducing a customer loyalty program on category sales and profitability

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journal:Journal of Retailing and Consumer Services

Authors:Chen Lin; Douglas Bowman

Published date:2022-1-

DOI:10.1016/j.jretconser.2021.102769

PDF link:https://www.sciencedirect.com/sc ... 969698921003350/pdf

Article link:https://doi.org/10.1016/j.jretconser.2021.102769

Article Source:Elsevier BV


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