[Other] The Influence of Non-Transactional Fan Engagement on Merchandise Consumption

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journal:Sport Marketing Quarterly

Authors:Marcel Huettermann; Thilo Kunkel

Published date:2022-3-

DOI:10.32731/smq.311.0322.04

PDF link:https://journals.sagepub.com/doi/pdf/10.32731/SMQ.311.0322.04

Article link:https://doi.org/10.32731/smq.311.0322.04

Article Source:SAGE Publications


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