[Elsevier] The impact of consumer culture positioning on multinational brand premium: The moderating role of global identity

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journalㄩJournal of Retailing and Consumer Services

AuthorsㄩGuojun Zeng; Yizhou Fang; Lili Wu

Published dateㄩ2027-2-

DOIㄩ10.1016/j.jretconser.2026.105091

PDF linkㄩhttps://www.sciencedirect.com/sc ... 969698926003723/pdf

Article linkㄩhttps://doi.org/10.1016/j.jretconser.2026.105091

Article SourceㄩElsevier BV


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