[Other] The Persuasion Effect of Cause-Related Marketing on Brand Preference and Repurchase Intention: The Mediating Role of Brand Distinctiveness and Credibility

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journalㄩAfrican Journal of Business and Economic Research

AuthorsㄩYaw Brew

Published dateㄩ2024-3-1

DOIㄩ10.31920/1750-4562/2024/v19n1a11

Article linkㄩhttps://doi.org/10.31920/1750-4562/2024/v19n1a11

Article SourceㄩAdonis and Abbey Publishers﹝


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