[Other] The Effects of Perceived Brand Globalness and Perceived Brand Localness in China: Empirical Evidence on Western, Asian, and Domestic Retailers

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journalㄩJournal of International Marketing

AuthorsㄩBernhard Swoboda; Karin Pennemann; Markus Taube

Published dateㄩ2012-12-

DOIㄩ10.1509/jim.12.0105

PDF linkㄩhttps://journals.sagepub.com/doi/pdf/10.1509/jim.12.0105

Article linkㄩhttps://doi.org/10.1509/jim.12.0105

Article SourceㄩSAGE Publications﹝


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