[Other] [Single chapter]Enhancing CRM in E-Commerce Through Time-Weighted RFM Analysis and K-Means++ Clustering

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Publication typeㄩConference proceeding / Book chapter
Book/ProceedingsㄩProceedings of Data Analytics and Management: ICDAM 2024, Volume 3
AuthorsㄩArun Gupta; Pratiksha Agarwal
Published dateㄩ2025-04-12
Chapter titleㄩEnhancing CRM in E-Commerce Through Time-Weighted RFM Analysis and K-Means++ Clustering
Pagesㄩ511每523
DOIㄩ10.1007/978-981-96-3358-6_37
PDF linkㄩSpringer chapter PDF
Article linkㄩhttps://doi.org/10.1007/978-981-96-3358-6_37
Article SourceㄩSpringer Nature
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