[Elsevier] Metaverse for e-commerce excellence: Role of digital capabilities and organizational culture in driving marketing performance

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journalㄩElectronic Commerce Research and Applications

AuthorsㄩShaofeng Wang; Hao Zhang

Published dateㄩ2026-9-

DOIㄩ10.1016/j.elerap.2026.101637

PDF linkㄩhttps://www.sciencedirect.com/sc ... 567422326000669/pdf

Article linkㄩhttps://doi.org/10.1016/j.elerap.2026.101637

Article SourceㄩElsevier BV﹝


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