[Elsevier] Utilitarian and Hedonic Values of Gamification and Their Influence on Brand Engagement, Loyalty, Trust and WoM

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journalㄩEntertainment Computing

AuthorsㄩYudhvir Singh; Ram Milan

Published dateㄩ2025-1-

DOIㄩ10.1016/j.entcom.2024.100868

PDF linkㄩhttps://www.sciencedirect.com/sc ... 875952124002362/pdf

Article linkㄩhttps://doi.org/10.1016/j.entcom.2024.100868

Article SourceㄩElsevier BV﹝


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