[Taylor&Francis] Addicted to scrolling: Does short-form video drive your purchases?

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journalㄩJournal of Global Scholars of Marketing Science

AuthorsㄩShikha Gupta; Amit Singh; Anuj Pal Kapoor

Published dateㄩ2026-4-3

DOIㄩ10.1080/21639159.2026.2625157

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/21639159.2026.2625157

Article linkㄩhttps://doi.org/10.1080/21639159.2026.2625157

Article SourceㄩInforma UK Limited﹝


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