[Elsevier] Product purchase or gift-giving? An investigation of different viewer-streamer interaction strategies in tourism live streaming

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journalㄩTourism Management Perspectives

AuthorsㄩShixuan Fu; Xiaojiang Zheng; Tingting Hou; Yunyi Yang

Published dateㄩ2024-3-

DOIㄩ10.1016/j.tmp.2024.101219

PDF linkㄩhttps://www.sciencedirect.com/sc ... 211973624000023/pdf

Article linkㄩhttps://doi.org/10.1016/j.tmp.2024.101219

Article SourceㄩElsevier BV﹝

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