[Taylor&Francis] The Impact of Celebrity Entrepreneurship on Celebrity-Owned Brand Equity & Purchase Intention: A Cross-National Comparison

muktadir.rahman Post time 1 hour(s) ago | Show all posts |Read mode
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journalㄩJournal of Global Marketing

AuthorsㄩTh迄y Linh Cao; Th迄y Dng L那; Qunh  Mnh; Qu n B迄i Phm; Dng Nguyn Hi; Hng ng Th Minh

Published dateㄩ2026-8-8

DOIㄩ10.1080/08911762.2025.2573747

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/08911762.2025.2573747

Article linkㄩhttps://doi.org/10.1080/08911762.2025.2573747

Article SourceㄩInforma UK Limited﹝


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