[Other] Personalization, value co-creation, and brand loyalty in branded apps: an application of TAM theory

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journalㄩJournal of Strategic Marketing

AuthorsㄩGina A. Tran; Seth Ketron; Trang P. Tran; Robert Fabrize

Published dateㄩ2024-5-18

DOIㄩ10.1080/0965254x.2023.2269946

PDF linkㄩhttps://www.tandfonline.com/doi/pdf/10.1080/0965254X.2023.2269946

Article linkㄩhttps://doi.org/10.1080/0965254x.2023.2269946

Article SourceㄩInforma UK Limited﹝


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